According to Harvard Business Review and Ernst and Young, 90% of Executives know Purpose matters and performance improves when it is integrated in to their business. Yet very few do it, usually because either they don't know how or are worried about short-term pressures (by the way, Purpose creates immediate top and bottom-line outcomes, click here to see some examples). Here are 6 best practices I've employed when awakening and harnessing the power of Why in organizations of all sizes.
Brian Chossek is CEO of Impact 7 Generations, www.impact7generations.com, a Santa Barbara based consulting firm that creates top and bottom-line outcomes by connecting the Why (Purpose), to strategy, innovation, operations and tactics. Our work enables small, medium, and large organizations, both for-profit and non-profit, to meet and exceed their financial goals while embedding a sustainable, self-regulating culture of excellence.
The voice and stories from this blog originate from the collective wisdom and experiences not just of our team, but with those we were fortunate to learn from.