Great example of Purpose shifting messaging at TD Ameritrade. Effective? Absolutely. Look up Patagonia's results with their "don't buy me," campaign. A 40% increase in sales.
One of the greatest examples of Purpose-driven decision making of our time. Thank you CVS!
Stunning numbers in this article. 89 percent of companies that prioritize doing good outperform the market in medium and long-term share prices and earnings. Deutsche Bank. And, Employees who believe their company is fulfilling a noble purpose are also between 13 percent and 30 percent more productive, according to the Census Bureau's Center for Economic Studies and the Ifo Institute.
How to Build a Thriving Workplace Brand
“companies with shared values with their employees tend to grow revenues four times faster than those that don’t (John Kotter and James Heskett, Corporate Culture and Performance).”
The voice and stories from this blog originate from the collective wisdom and experiences not just of our team, but with those we were fortunate to learn from.