Purpose for the efficient capital allocation and profit inclined

Every now and again you run in to some insights that are worth sharing.  These three articles, together, fit that profile.  They also espouse core underlying principles I've shared and worked with clients to on to drive value. If you haven't seen these articles, they're worth a read and point towards a changing future. In short, they point toward a world where those attracted to efficient capital allocation, strategy above all else and profits will be well served to explore Purpose as part of their platform. They point to new opportunities and new ways of seeing things. They point to disruption and irrelevance fro the status quo.  They are brought to us not by those you would think are typically purpose inclined, but from the "other side," Blackrock and HBR, which makes them all the more inspiring and powerful to consider.

• A Sense of Purpose, from Blackrock's CEO Larry Fink. It is one of the first time I've seen a fund of this size explicitly merge good strategic planning and purpose in such a strong way for public consumption.
• The Type of Purpose That Makes Companies More Profitable.  Harvard Business Review
• The Best Companies Know How to Balance Strategy and Purpose.  Harvard Business Review