It’s easy to say Purpose Matters. The evidence is unequivocal. It’s quite another to know what the Purpose is. Developing shared Purpose, a Purpose that defines the cause and passions of an organization, is even more challenging. Surprisingly, that’s as true for early-stage companies as it is for those that have been around for 5+ years. In a world where we’re under siege with commitments, communications and just “growing the business,” where do you start?
For those of you that have a well-defined Mission statement, you may have a good start. I’ve written previously about using a technique called the 5 Why’s, which originates from Lean, to get to your root cause, or reason for being. For some organizations that’s all they need to get to Purpose. For others, particularly those with 10+ people or those of you that haven’t revisited your Mission in a while, you need to go deeper and wider.
I’ve asked many questions and used many processes to help organizations get to their core reason for being, the cause that ignites the shared passion of the team, the Why of their organization. Two questions stand out as having been the most effective in a team-based setting. They get you the raw material to understand what your team believes and what inspires them.
The words that came out surprised some people and were incredibly powerful. Many on the team didn’t know how aligned and committed each person was individually to their customers, to service, to being good and to helping people. The word cloud became a rallying point for developing a shared Purpose that both inspires and drives the business.
Developing a Shared Purpose can be daunting. Don’t let that stop you. Starting with two powerful questions can go a long way in initiating that process. Results will follow!
The voice and stories from this blog originate from the collective wisdom and experiences not just of our team, but with those we were fortunate to learn from.